Course Overview

    Overview

    Course Highlights

    Eligibility Criteria

    Benefits

    What Is Quality Function Deployment and What Can You Do with It?Customer-Driven Design, Made Practical

    Quality Function Deployment (QFD) is a structured, customer-driven method for translating the Voice of the Customer into precise engineering and design characteristics across the product development lifecycle. Quality Function Deployment training in France equips product designers, quality engineers, R&D specialists and Six Sigma practitioners to capture what customers genuinely need and design it in from the start. Developed in Japan by Yoji Akao and first applied at the Kobe Shipyard in 1972, QFD uses the House of Quality matrix to link customer requirements (the WHATs) to measurable engineering characteristics (the HOWs), expose design trade-offs, benchmark against competitors and set clear engineering targets. It is applied across aerospace, automotive, consumer goods, healthcare and software, the same sectors that anchor France's industrial base. This practical programme runs hands-on House of Quality exercises throughout, so you leave able to lead a Voice of the Customer workshop, build a complete House of Quality and cascade requirements through parts, process and production planning. Start building customer-driven design skills with Invensis Learning.

    What Is Quality Function Deployment and What Can You Do with It?Customer-Driven Design, Made Practical

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    Key Highlightsof the Quality Function Deployment Training Course

    Quality Function Deployment Training Eligibility in the FranceWho Can Enroll?

    What You Gain from QFD TrainingSkills You Apply from Day One

    Where QFD Skills Take Your CareerIn-Demand Roles in French Industry

    QFD skills are increasingly valued across France's product-driven industries, from aerospace and automotive to consumer goods, cosmetics and medical devices. As Airbus and Safran ramp up production, and Stellantis and Renault electrify their ranges, employers need professionals who can translate customer and regulatory requirements into robust design specifications. Roles span quality, design, product management and R&D, and here is what the French market is showing right now.

    Why French Industry Needs QFD Skills Now

    QFD is more than a tool. It is a practical way to design products customers actually want. Join professionals across France who turn the Voice of the Customer into better design decisions. Start your journey today.

    Your France Career Transformation

    Your QFD Skills Transformation

    Before and After the Training

    France's product and manufacturing sector is expanding with aerospace ramp-up, automotive electrification and industrial innovation, and employers increasingly separate teams that design around the customer from those that do not. Here is the shift QFD skills make.

    Sources: PayScale, SalaryExpert, Indeed, Glassdoor (France) 2026.

    Module 1: QFD Introduction

    • Definition, history, and the four-phase QFD process structure
    • Benefits of QFD for product development, customer alignment, and defect reduction
    • Use cases and industry applications of QFD across manufacturing, services, and product design

    Module 2: Pre-Planning a QFD Project

    • Defining project scope, objectives, and completion criteria for a QFD initiative
    • Assembling the cross-functional QFD team and assigning roles and responsibilities
    • Gathering Voice of the Market data and establishing documentation requirements

    Module 3: Voice of the Customer

    • Understanding the three quality levels from the Kano Model: basic, performance, and excitement
    • Methods for collecting customer information including interviews, surveys, and observation
    • Translating raw customer input into structured, actionable customer requirement statements

    Module 4: Needs vs. Features

    • Distinguishing between what customers need and how products or processes can deliver those needs
    • Understanding abstraction levels and how to move from customer language to technical descriptors
    • Translating customer needs into measurable performance characteristics for the QFD matrix

    Module 5: Calculating a QFD Matrix

    • Understanding the whats versus hows framework and its role in QFD matrix structure
    • Building the relationship matrix and applying weighting scales to prioritize design requirements
    • Completing Phase I QFD calculations to generate a ranked set of technical design targets

    Module 6: Rooms in the House of Quality

    • Understanding the structure of the House of Quality including the roof, walls, ceiling, and floor
    • Building each room of the House of Quality step by step and understanding its role
    • Evaluating and interpreting completed House of Quality matrices for design decision-making

    Module 7: Beyond the House of Quality

    • Applying the Phase II product design matrix to translate technical requirements into component characteristics
    • Building Phase III process design matrices and Phase IV production planning matrices
    • Connecting the four-phase QFD cascade to ensure design intent flows through to production

    Module 8: Affinity Diagrams

    • Creating affinity diagrams to organise large volumes of customer requirements into logical groups
    • Facilitating team-based affinity sessions to build shared understanding of customer needs
    • Using affinity diagrams as input to the QFD matrix planning process

    Module 9: Tree Diagrams

    • Building tree diagrams to hierarchically decompose high-level requirements into detailed specifications
    • Using tree diagrams to connect customer needs to measurable technical attributes
    • Integrating tree diagrams with the QFD matrix to improve requirement traceability

    Module 10: Cause-and-Effect Diagrams

    • Constructing cause-and-effect diagrams to identify contributors to quality and design performance gaps
    • Using fishbone analysis within a QFD context to address root causes of customer dissatisfaction
    • Combining cause-and-effect analysis with QFD matrix outputs to prioritize design improvements

    Module 11: Flowcharts

    • Creating process flowcharts to document and visualize product development and quality workflows
    • Using flowcharts to map handoffs, decision points, and quality checkpoints in the design process
    • Integrating flowcharts with QFD planning to align process steps with customer requirements

    Course Curriculumof the Quality Function Deployment Training

    The online Quality Function Deployment training course curriculum in the France is structured across eleven modules delivered in a one-day intensive program. The course progresses from foundational QFD concepts through to advanced matrix construction, House of Quality application, and supporting quality tools.

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    The QFD Skills You Will BuildCustomer Needs to Design Targets

    In this Quality Function Deployment training you learn to translate customer requirements into design specifications end to end. By the close of the programme you can run a Voice of the Customer workshop, build a full House of Quality and cascade requirements through to production.

    Capture the Voice of the Customer

    Learn how to collect and structure customer needs using interviews, observation, surveys and affinity diagrams, so the Voice of the Customer becomes the reliable foundation of every design decision.

    Classify Needs with the Kano Model

    Separate must-be, performance and delighter requirements using the Kano model, and weight importance so design investment goes where it matters most to customers.

    Build the House of Quality

    Construct all six rooms of the House of Quality: customer requirements, engineering characteristics, the relationship matrix, the correlation roof, competitive benchmarking and engineering targets.

    Resolve Design Trade-Offs

    Read the correlation roof to identify conflicting engineering characteristics and design hot spots, then resolve them early instead of discovering them in expensive prototype testing.

    Cascade QFD Across Four Phases

    Carry customer requirements from product planning through parts deployment, process planning and production planning, keeping full traceability from customer need to production control.

    Apply QFD in DFSS and Services

    Use QFD within Design for Six Sigma and DMAIC projects, and extend the House of Quality to service, healthcare and software design where customer requirements drive delivery.

    Who Should TakeQuality Function Deployment Training in France?

    R&D Personnel

    Project Managers

    Service Team Leaders

    Design and Process Engineers

    Manufacturing Engineers and Managers

    Quality Personnel and Consultants

    Marketing and Sales Professionals

    Product Development Personnel

    Who Can Take This Certification Training

    Quality Function Deployment Training Modesfor Professionals and Teams

    We offer flexible training formats designed to suit different learning preferences, schedules, and professional goals. Whether you prefer self-paced learning or a structured, corporate, instructor-led experience, choose the option that best supports your skill development journey with the best Quality Function Deployment online training options.

    Quality Function Deployment Live Virtual Training

    • Live online instructor-led sessions

    • Interactive discussions and virtual activities

    • Expert guidance from experienced trainers

    • Practice assessments and revision support

    • Dedicated Q&A sessions for concept clarification

    • Fixed schedules for accountability and momentum

    • Small batch sizes for personalized attention

    • Access from any location with internet connectivity

    EUR 430

    Attend fully interactive online sessions from anywhere while benefiting from real-time instructor guidance and collaborative learning experiences delivered through weekday Quality Function Deployment training.

    Best For: Professionals seeking the flexibility of online learning without compromising on live instructor interaction.

    Quality Function Deployment Classroom Training

    • Instructor-led classroom sessions

    • Interactive discussions and group activities

    • Real-world examples and practical exercises

    • Structured learning with fixed schedules

    • Opportunities for peer networking and collaboration

    • Practice assessments and knowledge checks

    • Dedicated Q&A and concept clarification

    • Immediate trainer feedback and support

    Learn through face-to-face sessions led by experienced instructors in a collaborative classroom environment. This classroom Quality Function Deployment training combines expert guidance, peer interaction, and hands-on activities to create an engaging learning experience.

    Best For: Learners who prefer in-person interaction, structured schedules, and collaborative learning experiences.

    Quality Function Deployment Corporate Group Training

    • Customized training aligned to organizational goals

    • Flexible delivery: onsite, virtual, hybrid, or blended

    • Scheduling tailored to business availability

    • Role-based examples and industry-relevant discussions

    • Progress tracking and learner assessments where applicable

    • Dedicated coordination and administrative support

    • Consistent learning experiences across teams

    • Scalable delivery for local, regional, or global workforces

    Designed for organizations that want to build capabilities at scale, standardize knowledge, and support workforce development through customized Quality Function Deployment training for companies.

    Best For: Organizations looking to upskill employees, address capability gaps, and deliver consistent training across teams.

    Quality Function Deployment Focused 1-to-1 Training

    • One-to-one instructor attention

    • Customized learning plans and objectives

    • Flexible scheduling based on availability

    • Personalized feedback and coaching

    • Additional focus on challenging topics

    • Targeted practice and revision support

    • Faster clarification of questions and concepts

    • Learning pace is adapted to individual needs

    Receive personalized instruction tailored to your goals, pace, and learning requirements through dedicated sessions delivered by thr trusted Quality Function Deployment training company.

    Best For: Professionals seeking personalized guidance, accelerated learning, or focused support to achieve specific outcomes.

    Quality Function Deployment Live Virtual Training

    Quality Function Deployment Live Virtual Training

    Live online instructor-led sessions

    Interactive discussions and virtual activities

    Expert guidance from experienced trainers

    Practice assessments and revision support

    Dedicated Q&A sessions for concept clarification

    Fixed schedules for accountability and momentum

    Small batch sizes for personalized attention

    Access from any location with internet connectivity

    Starts from

    EUR 430

    Please Note: Attend fully interactive online sessions from anywhere while benefiting from real-time instructor guidance and collaborative learning experiences delivered through weekday Quality Function Deployment training.

    Best For: Professionals seeking the flexibility of online learning without compromising on live instructor interaction.

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    Why Choose Invensis Learning for QFD Training in FrancePractical, Expert-Led and Trusted

    Invensis Learning delivers practical, instructor-led Quality Function Deployment training for professionals and organisations across France that want to design products and services around real customer needs. Our programmes combine experienced quality-management practitioners, hands-on House of Quality exercises, flexible delivery formats and organised courseware. As an established Quality Function Deployment training company in France, Invensis Learning makes sure that whether you enrol as an individual or plan group training for a cross-functional team, you get a learning experience built around practical understanding and real-world application, backed by our ISO-certified quality and information-security standards.

    • Experienced trainers with real product-development and quality-management expertise
    • Hands-on House of Quality exercises using realistic product and service scenarios
    • Flexible formats: live online, classroom and onsite corporate delivery
    • Practical, tool-focused training you can apply on real projects immediately
    • ISO 9001:2015 quality management and ISO 27001:2022 information security
    • Dedicated learner support before, during and after the programme
    • Customised group training aligned to your products and sector
    • Global delivery with local, French time-zone scheduling

    4

    Flexible Learning Modes

    98%

    First-Attempt Pass Rate

    5000+

    Accredited Trainers Globally

    4.7/5

    Rated by Learners Worldwide

    ISO 9001:2015 Certified

    ISO 9001:2015 Certified

    ISO 27001:2022 Certified

    ISO 27001:2022 Certified

    Secure SSL Encryption

    Secure SSL Encryption

    Leaders in Training industry for 12+ years

    Leaders in Training industry for 12+ years

    Over 5000 five star reviews

    Over 5000 five star reviews

    Level AA conformance, W3C WCAG 2.2

    Level AA conformance, W3C WCAG 2.2

    Quality Function Deployment Training Locations in FranceAll our classroom training is now available online at your convenience

    Quality Function Deployment in France

    Four Seasons Hotel George V, Paris 31 Av. George V, 75008 Paris, France

    Quality Function Deployment in France

    Hôtel Plaza Athénée, 25 Av. Montaigne, 75008 Paris, France

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    Corporate QFD Training for French TeamsBuilt for Your Products

    • Suitable for small, medium and large cross-functional teams
    • Customised schedules aligned to your team availability
    • Delivery onsite, live virtual or hybrid across France
    • Trainers with aerospace, automotive and manufacturing experience
    • Build a House of Quality for one of your own products in the session
    • Progress tracking and dedicated coordination for group programmes
    • Scalable delivery for teams across France and global sites

    Trusted Across French Industry

    AirbusSafranThalesRenaultStellantisValeo

    What Our Learners Say

    The House of Quality Finally Made Sense

    "The House of Quality exercises made the whole method click for me. I now run Voice of the Customer sessions with our design team and translate what customers ask for into clear engineering targets on real aerospace parts."

    Camille Laurent

    Quality Engineer, Aerospace Supplier

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    Applied It on a Live Project Immediately

    "Very practical and hands-on. The trainer walked us through building a full QFD matrix from a realistic product brief, including the correlation roof. I applied it to a live project the following week and caught two design conflicts early."

    Julien Moreau

    Product Development Engineer

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    Structured Our Customer Requirements

    "The Kano model and affinity diagram sections were the most useful for me. Structuring messy customer feedback into prioritised requirements is now much clearer, and I use it across our new product development work."

    Elodie Girard

    R&D Specialist, Consumer Goods

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    A Shared Language for Our Whole Team

    "We ran this as an onsite session for our cross-functional team and built a House of Quality for one of our own components. The shared method has cut the back-and-forth between marketing and engineering noticeably."

    Thomas Bernard

    Head of Quality, Automotive Components

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    Tailored Corporate Delivery That Worked

    "Invensis Learning tailored the training to our products and delivered it flexibly around our team's schedule. The coordination was smooth and our engineers now use QFD as a standard step in design reviews."

    Sophie Dubois

    Learning and Development Manager, Industrial Equipment

    0/0



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    Frequently Asked QuestionsHere's everything you may ask...

    Quality Function Deployment is a structured, customer-driven method for translating the Voice of the Customer into specific engineering and design characteristics. Its main tool is the House of Quality matrix, which links what customers want to how a product or service is designed to deliver it.

    General

    What is Quality Function Deployment (QFD)?

    Quality Function Deployment is a structured, customer-driven method for translating the Voice of the Customer into specific engineering and design characteristics. Its main tool is the House of Quality matrix, which links what customers want to how a product or service is designed to deliver it.

    Who should attend QFD training in France?

    The training suits product designers, design and quality engineers, product managers, marketing and R&D professionals, and Six Sigma practitioners. It is ideal for anyone in France who needs to translate customer requirements into design or service specifications across new product development.

    Is QFD training worth it for my career?

    Yes. QFD is a practical, in-demand skill across French aerospace, automotive, consumer goods and medical device sectors, where roles like quality engineer, product manager and R&D lead command strong salaries. It equips you to design products customers genuinely want, a capability employers value.

    Do I need prior experience to learn QFD?

    No prior experience is required. The course introduces QFD and the House of Quality from first principles. Familiarity with product development or quality management is helpful but not essential, as all concepts and tools are taught step by step.

    Which industries in France use QFD?

    QFD is used across aerospace, automotive, industrial equipment, consumer goods, cosmetics, pharmaceuticals, medical devices, healthcare services and software. In France it supports major employers such as Airbus, Safran, Stellantis, Renault and L'Oreal in translating customer needs into design.

    Pricing

    How much does QFD training cost in France?

    Pricing varies by delivery format, group size and whether you enrol as an individual or a team. Fees are available on request. Contact a learning advisor for current individual and corporate pricing that fits your needs.

    What is included in the QFD course fee?

    The fee typically includes instructor-led training across all six QFD modules, hands-on House of Quality exercises, course materials, templates and learner support. You also receive a course completion certificate from Invensis Learning on finishing the programme.

    Do you offer corporate or group pricing?

    Yes. We offer tailored corporate and group pricing for teams, PMOs and business units, with schedules built around your availability. Ask about corporate or group pricing for a quote suited to your organisation.

    What payment options are available?

    We accept major credit and debit cards and bank transfers, with instalment options on selected plans. Speak with a learning advisor to choose the option that suits you.

    Are there discounts for training a whole team?

    Yes. Group and corporate bookings can qualify for volume-based pricing, and onsite delivery is often more cost-effective for teams. Request a group quote and we will tailor it to your team size and format.

    Assessment

    How is the QFD training assessed?

    Learning is reinforced through hands-on House of Quality construction exercises, case studies and team discussion rather than a formal assessment. You practise building and interpreting real QFD matrices throughout the programme.

    Will I receive a certificate after the training?

    Yes. On completing the programme you receive a course completion certificate from Invensis Learning, recognising the QFD skills you have built. The practical skills are immediately applicable to your product and service design work.

    How long is the QFD training?

    The programme is delivered in one day (8 hours), covering QFD foundations, Voice of the Customer capture, full House of Quality construction, the four-phase cascade and QFD in Design for Six Sigma and services, with hands-on exercises throughout.

    What will I be able to do after the training?

    You will be able to capture and structure the Voice of the Customer, build a complete House of Quality, calculate design priorities, resolve conflicts using the correlation roof, and cascade requirements through parts, process and production planning.

    Is the QFD skill set applicable at work straight away?

    Yes. QFD is a practical, tool-focused method you can apply immediately to new product development, service design and quality planning. Many learners run a Voice of the Customer workshop or build a House of Quality on a live project soon after training.

    Course Content

    What topics does the QFD course cover?

    The course covers QFD principles and origins, Voice of the Customer capture, the Kano model, full House of Quality construction, interpreting the matrix, the four-phase QFD cascade, and QFD in Design for Six Sigma, DMAIC and service design.

    What is the House of Quality?

    The House of Quality is the central QFD planning matrix. It links customer requirements to measurable engineering characteristics, rates their relationships, uses a correlation roof to expose design conflicts, benchmarks competitors and sets engineering targets. You build one hands-on during the course.

    Does the course cover the Voice of the Customer?

    Yes. Capturing and structuring the Voice of the Customer is a core module. You learn data collection methods, customer segmentation, affinity diagrams, the three-level requirement hierarchy, the Kano model and importance weighting.

    Is QFD applicable to services and software?

    Yes. Although QFD began in manufacturing, the course covers its use in services such as healthcare and financial services, and in software, translating user and stakeholder requirements into delivery standards and design decisions.

    What QFD framework is taught in the course?

    The course teaches the widely used four-phase QFD model developed by Yoji Akao: product planning (the House of Quality), parts deployment, process planning and production planning, ensuring customer requirements drive decisions from concept to production.

    Enrollment

    How do I enrol in the QFD course in France?

    You can enrol through the Invensis Learning website. Choose your preferred format, complete payment, and you will receive access to schedules, course materials and learning resources. A learning advisor can help you pick the right batch.

    What training formats are available?

    We offer live online instructor-led training, classroom sessions and customised onsite corporate delivery, so you can choose the format that fits your schedule and team. See upcoming batches or talk to an advisor to get started.

    Can the course be delivered onsite for my team?

    Yes. Corporate onsite delivery is available across France, and it is especially effective because your team can build a House of Quality for one of your own products during the exercises. Request a group quote to arrange it.

    Can I reschedule my enrolment to another batch?

    Yes. Flexible options let you reschedule or transfer to another batch where available. Contact our support team and we will help you move to a date that works better for you.

    How soon can I start the QFD training?

    New batches run regularly in live online and classroom formats, and onsite corporate sessions can be scheduled around your team. Check upcoming schedules or speak with a learning advisor to find the earliest suitable start date.