Course Overview

    Overview

    Course Highlights

    Eligibility Criteria

    Benefits

    What QFD Delivers for Product and Quality Teams in JapanCustomer-Driven Design, Made Practical

    The Quality Function Deployment (QFD) Training in Japan is a practical, one-day programme that teaches you to translate the voice of the customer into measurable design and engineering targets using the House of Quality matrix. Fittingly, QFD was born in Japan in the late 1960s, developed by Yoji Akao and Shigeru Mizuno and first applied at Mitsubishi's Kobe Shipyard in 1972, before Toyota and its suppliers made it a cornerstone of Japanese quality practice. This QFD course suits product designers, quality engineers, product managers, R&D professionals and Six Sigma practitioners who need customer requirements to drive every design decision. You learn to capture and structure customer needs, build all six rooms of the House of Quality, resolve design conflicts, and cascade requirements through product planning, parts deployment, process planning and production planning. With hands-on exercises throughout, you leave able to run a House of Quality workshop on your own products and design quality in from the very first stage. Build the skill with Invensis Learning.

    What QFD Delivers for Product and Quality Teams in JapanCustomer-Driven Design, Made Practical

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    Key Highlightsof the Quality Function Deployment Training Course

    Quality Function Deployment Training Eligibility in the JapanWho Can Enroll?

    Why QFD Skills Pay off on the JobFor Professionals and Teams in Japan

    Where QFD Skills Take Your Career in JapanWhy Consider Learning QFD?

    Quality Function Deployment training builds QFD skills that are in demand across Japan's manufacturing heartland, where turning customer requirements into precise design targets is central to competitiveness. Automotive, electronics, semiconductor, industrial machinery and medical-device employers need people who can build the House of Quality and design quality in from the start. With METI projecting a shortage of around 200,000 engineers by 2030 and an ageing workforce, design-quality capability is increasingly valued. Here is what the market is telling us now.

    Industry Forces Driving Demand for QFD Skills in Japan

    QFD is a practical skill that turns customer insight into better products. Join product and quality professionals across Japan who design quality in from the start. Begin your QFD journey today.

    Your Japan Design-Quality Transformation

    Before and After You Master QFD

    Your Design-Quality Transformation

    Japan's manufacturers are racing to protect quality leadership while their engineering workforce ages and shrinks. Employers increasingly separate people who can design quality in from those who only react to problems. Here is which side of that line you want to be on.

    Sources: SalaryExpert, ERI, worldsalaries (Japan) 2026; METI engineer-shortage projection.

    Module 1: QFD Introduction

    • Definition, history, and the four-phase QFD process structure
    • Benefits of QFD for product development, customer alignment, and defect reduction
    • Use cases and industry applications of QFD across manufacturing, services, and product design

    Module 2: Pre-Planning a QFD Project

    • Defining project scope, objectives, and completion criteria for a QFD initiative
    • Assembling the cross-functional QFD team and assigning roles and responsibilities
    • Gathering Voice of the Market data and establishing documentation requirements

    Module 3: Voice of the Customer

    • Understanding the three quality levels from the Kano Model: basic, performance, and excitement
    • Methods for collecting customer information including interviews, surveys, and observation
    • Translating raw customer input into structured, actionable customer requirement statements

    Module 4: Needs vs. Features

    • Distinguishing between what customers need and how products or processes can deliver those needs
    • Understanding abstraction levels and how to move from customer language to technical descriptors
    • Translating customer needs into measurable performance characteristics for the QFD matrix

    Module 5: Calculating a QFD Matrix

    • Understanding the whats versus hows framework and its role in QFD matrix structure
    • Building the relationship matrix and applying weighting scales to prioritize design requirements
    • Completing Phase I QFD calculations to generate a ranked set of technical design targets

    Module 6: Rooms in the House of Quality

    • Understanding the structure of the House of Quality including the roof, walls, ceiling, and floor
    • Building each room of the House of Quality step by step and understanding its role
    • Evaluating and interpreting completed House of Quality matrices for design decision-making

    Module 7: Beyond the House of Quality

    • Applying the Phase II product design matrix to translate technical requirements into component characteristics
    • Building Phase III process design matrices and Phase IV production planning matrices
    • Connecting the four-phase QFD cascade to ensure design intent flows through to production

    Module 8: Affinity Diagrams

    • Creating affinity diagrams to organise large volumes of customer requirements into logical groups
    • Facilitating team-based affinity sessions to build shared understanding of customer needs
    • Using affinity diagrams as input to the QFD matrix planning process

    Module 9: Tree Diagrams

    • Building tree diagrams to hierarchically decompose high-level requirements into detailed specifications
    • Using tree diagrams to connect customer needs to measurable technical attributes
    • Integrating tree diagrams with the QFD matrix to improve requirement traceability

    Module 10: Cause-and-Effect Diagrams

    • Constructing cause-and-effect diagrams to identify contributors to quality and design performance gaps
    • Using fishbone analysis within a QFD context to address root causes of customer dissatisfaction
    • Combining cause-and-effect analysis with QFD matrix outputs to prioritize design improvements

    Module 11: Flowcharts

    • Creating process flowcharts to document and visualize product development and quality workflows
    • Using flowcharts to map handoffs, decision points, and quality checkpoints in the design process
    • Integrating flowcharts with QFD planning to align process steps with customer requirements

    Course Curriculumof the Quality Function Deployment Training

    The online Quality Function Deployment training course curriculum in the Japan is structured across eleven modules delivered in a one-day intensive program. The course progresses from foundational QFD concepts through to advanced matrix construction, House of Quality application, and supporting quality tools.

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    Skills You Will Build in This QFD CourseHands-On, Tool by Tool

    In this QFD course you will learn to capture the voice of the customer and translate it into measurable engineering targets using the House of Quality. By the end you can build, interpret and cascade a full QFD analysis across product, parts, process and production planning.

    Capture the Voice of the Customer

    Collect and structure customer needs using interviews, observation and surveys, then organise them with an affinity diagram and classify them with the Kano model into must-be, performance and delighter requirements.

    Build the House of Quality

    Construct all six rooms of the House of Quality step by step: customer requirements, engineering characteristics, the relationship matrix, the correlation roof, competitive benchmarking and engineering targets.

    Resolve Design Trade-Offs

    Use the correlation roof to identify where improving one engineering characteristic hurts another, so you can spot design conflicts and hot spots and resolve them before committing to a prototype.

    Prioritise with Engineering Targets

    Calculate absolute and relative technical importance, read the matrix for design gaps and over-engineering, and turn column priorities into a clear, measurable engineering specification for the design team.

    Cascade QFD Across Four Phases

    Flow requirements through the full QFD system: product planning, parts deployment, process planning and production planning, keeping traceability from customer need to production control.

    Apply QFD in DFSS, DMAIC and Services

    Use QFD in the Design for Six Sigma Measure phase and DMAIC Define phase, and extend the House of Quality to services, healthcare and software as well as manufacturing product development.

    Who Should TakeQuality Function Deployment Training in Japan?

    R&D Personnel

    Project Managers

    Service Team Leaders

    Design and Process Engineers

    Manufacturing Engineers and Managers

    Quality Personnel and Consultants

    Marketing and Sales Professionals

    Product Development Personnel

    Who Can Take This Certification Training

    Quality Function Deployment Training Modesfor Professionals and Teams

    We offer flexible training formats designed to suit different learning preferences, schedules, and professional goals. Whether you prefer self-paced learning or a structured, corporate, instructor-led experience, choose the option that best supports your skill development journey with the best Quality Function Deployment online training options.

    Quality Function Deployment Live Virtual Training

    • Live online instructor-led sessions

    • Interactive discussions and virtual activities

    • Expert guidance from experienced trainers

    • Practice assessments and revision support

    • Dedicated Q&A sessions for concept clarification

    • Fixed schedules for accountability and momentum

    • Small batch sizes for personalized attention

    • Access from any location with internet connectivity

    JPY 63200

    Attend fully interactive online sessions from anywhere while benefiting from real-time instructor guidance and collaborative learning experiences delivered through weekday Quality Function Deployment training.

    Best For: Professionals seeking the flexibility of online learning without compromising on live instructor interaction.

    Quality Function Deployment Classroom Training

    • Instructor-led classroom sessions

    • Interactive discussions and group activities

    • Real-world examples and practical exercises

    • Structured learning with fixed schedules

    • Opportunities for peer networking and collaboration

    • Practice assessments and knowledge checks

    • Dedicated Q&A and concept clarification

    • Immediate trainer feedback and support

    Learn through face-to-face sessions led by experienced instructors in a collaborative classroom environment. This classroom Quality Function Deployment training combines expert guidance, peer interaction, and hands-on activities to create an engaging learning experience.

    Best For: Learners who prefer in-person interaction, structured schedules, and collaborative learning experiences.

    Quality Function Deployment Corporate Group Training

    • Customized training aligned to organizational goals

    • Flexible delivery: onsite, virtual, hybrid, or blended

    • Scheduling tailored to business availability

    • Role-based examples and industry-relevant discussions

    • Progress tracking and learner assessments where applicable

    • Dedicated coordination and administrative support

    • Consistent learning experiences across teams

    • Scalable delivery for local, regional, or global workforces

    Designed for organizations that want to build capabilities at scale, standardize knowledge, and support workforce development through customized Quality Function Deployment training for companies.

    Best For: Organizations looking to upskill employees, address capability gaps, and deliver consistent training across teams.

    Quality Function Deployment Focused 1-to-1 Training

    • One-to-one instructor attention

    • Customized learning plans and objectives

    • Flexible scheduling based on availability

    • Personalized feedback and coaching

    • Additional focus on challenging topics

    • Targeted practice and revision support

    • Faster clarification of questions and concepts

    • Learning pace is adapted to individual needs

    Receive personalized instruction tailored to your goals, pace, and learning requirements through dedicated sessions delivered by thr trusted Quality Function Deployment training company.

    Best For: Professionals seeking personalized guidance, accelerated learning, or focused support to achieve specific outcomes.

    Quality Function Deployment Live Virtual Training

    Quality Function Deployment Live Virtual Training

    Live online instructor-led sessions

    Interactive discussions and virtual activities

    Expert guidance from experienced trainers

    Practice assessments and revision support

    Dedicated Q&A sessions for concept clarification

    Fixed schedules for accountability and momentum

    Small batch sizes for personalized attention

    Access from any location with internet connectivity

    Starts from

    JPY 63200

    Please Note: Attend fully interactive online sessions from anywhere while benefiting from real-time instructor guidance and collaborative learning experiences delivered through weekday Quality Function Deployment training.

    Best For: Professionals seeking the flexibility of online learning without compromising on live instructor interaction.

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    Why Choose Invensis Learning for QFD Training in JapanTrusted by Professionals and Teams

    As a trusted Quality Function Deployment training company in Japan, Invensis Learning delivers practical, instructor-led QFD training for professionals and organisations across Japan who want to design quality into their products and services. Our programmes combine experienced quality and product-development trainers, hands-on House of Quality exercises, and flexible delivery through live online, classroom and onsite formats. Whether you are an individual learner or planning group training for a cross-functional team, Invensis Learning provides a professional learning experience built around real-world application and measurable outcomes, backed by ISO 9001:2015 quality and ISO 27001:2022 information-security certification.

    • Experienced trainers with real product-development and quality-management expertise
    • Hands-on House of Quality exercises using your own product or service scenarios
    • Flexible delivery: live online (virtual), classroom and onsite corporate training
    • Practical, tool-focused learning you can apply the very next day
    • Structured courseware, templates and QFD worksheets included
    • Dedicated learner support before, during and after training
    • ISO 9001:2015 and ISO 27001:2022 certified training organisation
    • Scalable delivery for teams across Japan and worldwide

    5000+

    Accredited Trainers Globally

    4.7/5

    Rated by Learners Worldwide

    500+

    Corporate Clients

    15+

    Years of Training Excellence

    ISO 9001:2015 Certified

    ISO 9001:2015 Certified

    ISO 27001:2022 Certified

    ISO 27001:2022 Certified

    Secure SSL Encryption

    Secure SSL Encryption

    Leaders in Training industry for 12+ years

    Leaders in Training industry for 12+ years

    Over 5000 five star reviews

    Over 5000 five star reviews

    Level AA conformance, W3C WCAG 2.2

    Level AA conformance, W3C WCAG 2.2

    Quality Function Deployment Training Locations in JapanAll our classroom training is now available online at your convenience

    Quality Function Deployment in Japan

    Halekulani Okinawa,1967-1 Nakama, Onna Kunigami District, Okinawa 904-0401, Japan

    Quality Function Deployment in Japan

    Aman Tokyo, The Otemachi Tower, 1 Chome-5-6 Ōtemachi, Chiyoda City, Tokyo 100-0004, Japan

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    Corporate QFD Training in JapanDesign Quality in as a Team

    • Customised QFD workshops built around your own products and services
    • Flexible delivery through onsite, live virtual or hybrid formats
    • Suitable for small, medium and large cross-functional teams
    • Role-based examples from automotive, electronics and machinery sectors
    • Trainers with hands-on product-development and quality expertise
    • Dedicated coordination and support for group programmes
    • Scalable delivery for teams across Japan and global sites

    Domain-Aligned Organisations

    ToyotaDensoPanasonicSonyHitachiBridgestone

    What Our Learners Say

    A Method I Could Use the Next Day

    "I finally have a repeatable way to turn customer feedback into engineering targets. We built a House of Quality for a real component during the exercises, and I ran the same method on my own project the next week."

    Kenji Tanaka

    Quality Engineer, Automotive Parts

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    Catch Design Conflicts Early

    "The correlation roof was the part that clicked for me. I now catch design conflicts early instead of discovering them in prototype testing, which has saved our team real time."

    Yuki Sato

    Product Designer, Consumer Electronics

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    Stronger Voice-Of-Customer Skills

    "Clear, practical and well paced. The Kano model and affinity diagram sessions gave me a much stronger way to structure the voice of the customer before design work starts."

    Haruto Suzuki

    R&D Engineer, Precision Instruments

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    Aligned Our Whole Product Team

    "We ran this as an onsite programme for a cross-functional team. The trainer used examples from our own sector, and marketing, design and quality left with a shared House of Quality language. Very practical."

    Aiko Nakamura

    L&D Manager, Electronics Manufacturer

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    Consistent Method Across Teams

    "Rolling QFD out across our design and quality teams gave us a consistent way to link requirements to design decisions. Rework on new introductions has noticeably dropped since the training."

    Sho Yamamoto

    Head of Product Quality, Industrial Machinery

    0/0



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    Invensis Learning delivers industry-leading Quality Function Deployment training solutions tailored for individuals and organizations.

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    Frequently Asked QuestionsHere's everything you may ask...

    Quality Function Deployment training is a practical, non-certification course that teaches you to translate the voice of the customer into measurable design and engineering targets using the House of Quality matrix. Developed in Japan in the late 1960s by Yoji Akao and Shigeru Mizuno, QFD is a structured, customer-driven planning method used across product and service development.

    General

    What is Quality Function Deployment (QFD) training?

    Quality Function Deployment training is a practical, non-certification course that teaches you to translate the voice of the customer into measurable design and engineering targets using the House of Quality matrix. Developed in Japan in the late 1960s by Yoji Akao and Shigeru Mizuno, QFD is a structured, customer-driven planning method used across product and service development.

    Who should take this QFD course in Japan?

    The course suits product designers, design and quality engineers, product managers, marketing and R&D professionals, and Six Sigma Green Belt and Black Belt practitioners. Anyone who needs to translate customer requirements into product or service specifications will benefit, and no prior QFD knowledge is required.

    Is QFD training worth it for product and quality professionals?

    Yes. QFD gives you a repeatable way to design quality in from the start, cut costly late redesign, and align cross-functional teams around customer needs. In Japan, where a growing engineer shortage puts a premium on design-quality skills, it is a strong, practical addition to your toolkit. Talk to a learning advisor to get started.

    Do I need prior quality management experience?

    No. The course introduces QFD and the House of Quality from first principles, so no formal prerequisites are needed. Familiarity with product development, quality management or Six Sigma is helpful but not required.

    Why did QFD originate in Japan, and does that still matter?

    QFD was created in Japan, first applied at Mitsubishi's Kobe Shipyard in 1972 and adopted widely by Toyota and its suppliers. That heritage still matters because the method remains a cornerstone of Japanese quality practice across automotive, electronics and machinery product development today.

    Pricing

    How much does QFD training in Japan cost?

    Pricing varies by delivery mode, group size and whether the training is public or corporate, so the current fee is available on request. Live online, classroom and onsite corporate options are priced differently. Request a quote and a learning advisor will share the options that suit you.

    What is included in the QFD course fee?

    The fee typically includes instructor-led training across all six QFD modules, structured courseware, House of Quality templates and worksheets, hands-on exercises, and a course completion record from Invensis Learning. Confirm the exact inclusions for your chosen format when you request a quote.

    Do you offer corporate or group pricing?

    Yes. We offer group and corporate pricing for teams, with customised schedules for PMOs, product, quality and engineering groups. Ask about corporate or group pricing and we will tailor a quote to your team size and delivery preference.

    Are there payment or instalment options?

    Yes. We accept major cards and bank transfer, and instalment options are available on selected plans. Speak with a learning advisor to choose the option that fits you.

    Is there a discount for enrolling a team?

    Group enrolments are quoted with volume-based pricing, so training a whole cross-functional team together is usually more cost-effective per learner. Contact us for a tailored group quote.

    Assessment

    Is there an exam for the QFD course?

    No. QFD training is a practical, non-certification course with no examination. Learning is reinforced through hands-on House of Quality construction exercises, case studies and team discussion during the one-day programme.

    Do I receive a certificate after the training?

    You receive a course completion record from Invensis Learning after completing the programme. This is a record of attendance and participation, not a formal credential from an awarding body, because QFD training is a skills course rather than a certification.

    Is QFD an accredited qualification?

    No. QFD is an established methodology with no single governing body and no formal awarding body for the training. The value is in the practical House of Quality skills you gain and apply, which do not expire or need renewal.

    How is my learning assessed during the course?

    There is no formal assessment. Instead, you build and interpret real House of Quality matrices through hands-on exercises and team activities, so you leave able to apply the method on your own products and services.

    Will this help with my Six Sigma or DFSS work?

    Yes. QFD is a core tool in Design for Six Sigma (the DMADV Measure phase) and in the DMAIC Define phase, where it translates the voice of the customer into critical-to-quality requirements. The skills transfer directly to Green Belt and Black Belt projects.

    Course Content

    What will I learn in the QFD training?

    You will learn to capture and structure the voice of the customer, build all six rooms of the House of Quality, resolve design trade-offs with the correlation roof, set engineering targets, and cascade requirements through product, parts, process and production planning.

    What is the House of Quality?

    The House of Quality is the central QFD planning matrix. It links customer requirements to engineering characteristics, rates the strength of each relationship, benchmarks competitors, flags design conflicts in the roof, and sets measurable engineering targets, all anchored to customer priorities.

    Does the course cover all four phases of QFD?

    Yes. The programme covers the full four-phase QFD system: product planning (the House of Quality), parts deployment, process planning and production planning, so you can trace a customer requirement all the way to a production control.

    Is QFD useful for services and software, not just manufacturing?

    Yes. While QFD began in manufacturing, the course covers applications in services, healthcare, financial services and software. The House of Quality applies wherever customer requirements must be translated into design or delivery specifications.

    Are there hands-on exercises?

    Yes. Hands-on House of Quality construction runs throughout the day, including voice-of-customer structuring, Kano classification, building a full matrix from a realistic scenario, and calculating column importance to identify design priorities.

    Enrollment

    How do I enrol in QFD training in Japan?

    You can enrol through the Invensis Learning website or by contacting our team. Choose your preferred format, complete your booking, and you will receive access to your schedule, courseware and learning resources. See upcoming batches to get started.

    What training formats are available?

    The course is available as online (live virtual) instructor-led training, in-person classroom sessions, and onsite corporate training for teams. Choose the format that best fits your schedule and learning preference.

    How long is the programme?

    The training is delivered in one day (8 hours), covering all six QFD modules with hands-on exercises. It can also be arranged as two half-days of four hours each, keeping the same 8 hours of content.

    Can the course be delivered onsite for our team in Japan?

    Yes. We deliver onsite and live virtual corporate training for teams across Japan, using examples from your own sector so participants can build a House of Quality for one of your real products during the session. Ask about corporate training options.

    Can I reschedule my booking?

    Yes. Flexible options let you reschedule or transfer to another batch, subject to our published policy. Contact our support team and we will help you arrange it.