Course Overview

    Overview

    Course Highlights

    Eligibility Criteria

    Benefits

    What Is Quality Function Deployment and Why It MattersA Customer-Driven Design Method

    Quality Function Deployment (QFD) is a structured, customer-driven method for translating the Voice of the Customer into specific technical and engineering characteristics at every stage of product and service development. Quality Function Deployment Training in New Zealand gives you the practical skills to capture what customers really need and turn it into measurable design targets using the House of Quality matrix. Developed in Japan by Yoji Akao and Shigeru Mizuno, and first applied at Mitsubishi's Kobe Shipyard in 1972, QFD is now used across automotive, aerospace, healthcare, electronics and software. The four-phase QFD model cascades customer requirements from product planning through parts deployment, process planning and production planning, so quality is designed in from the start. This one-day programme suits product designers, design and quality engineers, product managers and Six Sigma practitioners across New Zealand who want a repeatable, evidence-based way to design customer value. Learn the method with Invensis Learning and start applying the House of Quality to your own products and services.

    What Is Quality Function Deployment and Why It MattersA Customer-Driven Design Method

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    Key Highlightsof the Quality Function Deployment Training Course

    Quality Function Deployment Training Eligibility in the New ZealandWho Can Enroll?

    The Real-World Payoff of QFD SkillsFor Professionals and Teams

    Where QFD Skills Take Your Career in New ZealandRoles, Demand and Pay

    QFD skills are valued wherever New Zealand teams design and improve products and services, from Auckland medical technology firms to dairy and food processors, appliance makers and aerospace suppliers. Professionals who can translate customer needs into design specifications move into product design, quality engineering, continuous improvement and product management roles. With manufacturing leading economic growth in 2026, employers want people who can build quality in from the start, which is exactly what Quality Function Deployment training develops.

    Why QFD Skills Are in Demand Across New Zealand Industry

    QFD is a practical, immediately usable skill for anyone who designs products, services or processes. Build the House of Quality method and start designing quality in from day one.

    Your New Zealand Design Transformation

    How QFD Changes the Way You Work

    Before and After the Training

    New Zealand's manufacturers and product teams are under pressure to innovate faster and compete on quality. Employers increasingly value people who can design customer needs into products from the start. Here is what changes once you can run QFD.

    Sources: SEEK, Glassdoor, SalaryExpert (New Zealand) 2026.

    Module 1: QFD Introduction

    • Definition, history, and the four-phase QFD process structure
    • Benefits of QFD for product development, customer alignment, and defect reduction
    • Use cases and industry applications of QFD across manufacturing, services, and product design

    Module 2: Pre-Planning a QFD Project

    • Defining project scope, objectives, and completion criteria for a QFD initiative
    • Assembling the cross-functional QFD team and assigning roles and responsibilities
    • Gathering Voice of the Market data and establishing documentation requirements

    Module 3: Voice of the Customer

    • Understanding the three quality levels from the Kano Model: basic, performance, and excitement
    • Methods for collecting customer information including interviews, surveys, and observation
    • Translating raw customer input into structured, actionable customer requirement statements

    Module 4: Needs vs. Features

    • Distinguishing between what customers need and how products or processes can deliver those needs
    • Understanding abstraction levels and how to move from customer language to technical descriptors
    • Translating customer needs into measurable performance characteristics for the QFD matrix

    Module 5: Calculating a QFD Matrix

    • Understanding the whats versus hows framework and its role in QFD matrix structure
    • Building the relationship matrix and applying weighting scales to prioritize design requirements
    • Completing Phase I QFD calculations to generate a ranked set of technical design targets

    Module 6: Rooms in the House of Quality

    • Understanding the structure of the House of Quality including the roof, walls, ceiling, and floor
    • Building each room of the House of Quality step by step and understanding its role
    • Evaluating and interpreting completed House of Quality matrices for design decision-making

    Module 7: Beyond the House of Quality

    • Applying the Phase II product design matrix to translate technical requirements into component characteristics
    • Building Phase III process design matrices and Phase IV production planning matrices
    • Connecting the four-phase QFD cascade to ensure design intent flows through to production

    Module 8: Affinity Diagrams

    • Creating affinity diagrams to organise large volumes of customer requirements into logical groups
    • Facilitating team-based affinity sessions to build shared understanding of customer needs
    • Using affinity diagrams as input to the QFD matrix planning process

    Module 9: Tree Diagrams

    • Building tree diagrams to hierarchically decompose high-level requirements into detailed specifications
    • Using tree diagrams to connect customer needs to measurable technical attributes
    • Integrating tree diagrams with the QFD matrix to improve requirement traceability

    Module 10: Cause-and-Effect Diagrams

    • Constructing cause-and-effect diagrams to identify contributors to quality and design performance gaps
    • Using fishbone analysis within a QFD context to address root causes of customer dissatisfaction
    • Combining cause-and-effect analysis with QFD matrix outputs to prioritize design improvements

    Module 11: Flowcharts

    • Creating process flowcharts to document and visualize product development and quality workflows
    • Using flowcharts to map handoffs, decision points, and quality checkpoints in the design process
    • Integrating flowcharts with QFD planning to align process steps with customer requirements

    Course Curriculumof the Quality Function Deployment Training

    The online Quality Function Deployment training course curriculum in the New Zealand is structured across eleven modules delivered in a one-day intensive program. The course progresses from foundational QFD concepts through to advanced matrix construction, House of Quality application, and supporting quality tools.

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    The QFD Skills You Will BuildPractical House of Quality Capability

    This Quality Function Deployment training builds hands-on skill in capturing the Voice of the Customer, constructing the House of Quality, and cascading customer requirements through the full four-phase QFD system. By the end, you can build and interpret a QFD matrix for one of your own products or services.

    Capture the Voice of the Customer

    Skills covered in QFD training start here: collect, organise and prioritise customer needs using interviews, observation, affinity diagrams and the Kano model, so your design is grounded in what customers truly value.

    Build the House of Quality

    Construct the full House of Quality matrix step by step, from customer requirements and engineering characteristics to the relationship matrix, competitive benchmarking and engineering targets.

    Resolve Design Trade-Offs

    Use the correlation roof to see where improving one engineering characteristic hurts another, and make deliberate, evidence-based trade-off decisions before costly prototyping.

    Prioritise with Column Importance

    Calculate absolute and relative technical importance to identify the vital few engineering characteristics that drive customer satisfaction, and focus design effort where it counts.

    Cascade QFD Through Four Phases

    Translate customer requirements from product planning into parts deployment, process planning and production controls, creating full traceability from need to production.

    Apply QFD in Six Sigma and Services

    Use QFD within Design for Six Sigma (the DMADV Measure phase) and DMAIC (the Define phase), and extend the House of Quality to healthcare, financial services, software and service design.

    Who Should TakeQuality Function Deployment Training in New Zealand?

    R&D Personnel

    Project Managers

    Service Team Leaders

    Design and Process Engineers

    Manufacturing Engineers and Managers

    Quality Personnel and Consultants

    Marketing and Sales Professionals

    Product Development Personnel

    Who Can Take This Certification Training

    Quality Function Deployment Training Modesfor Professionals and Teams

    We offer flexible training formats designed to suit different learning preferences, schedules, and professional goals. Whether you prefer self-paced learning or a structured, corporate, instructor-led experience, choose the option that best supports your skill development journey with the best Quality Function Deployment online training options.

    Quality Function Deployment Live Virtual Training

    • Live online instructor-led sessions

    • Interactive discussions and virtual activities

    • Expert guidance from experienced trainers

    • Practice assessments and revision support

    • Dedicated Q&A sessions for concept clarification

    • Fixed schedules for accountability and momentum

    • Small batch sizes for personalized attention

    • Access from any location with internet connectivity

    NZD 740

    Attend fully interactive online sessions from anywhere while benefiting from real-time instructor guidance and collaborative learning experiences delivered through weekday Quality Function Deployment training.

    Best For: Professionals seeking the flexibility of online learning without compromising on live instructor interaction.

    Quality Function Deployment Classroom Training

    • Instructor-led classroom sessions

    • Interactive discussions and group activities

    • Real-world examples and practical exercises

    • Structured learning with fixed schedules

    • Opportunities for peer networking and collaboration

    • Practice assessments and knowledge checks

    • Dedicated Q&A and concept clarification

    • Immediate trainer feedback and support

    Learn through face-to-face sessions led by experienced instructors in a collaborative classroom environment. This classroom Quality Function Deployment training combines expert guidance, peer interaction, and hands-on activities to create an engaging learning experience.

    Best For: Learners who prefer in-person interaction, structured schedules, and collaborative learning experiences.

    Quality Function Deployment Corporate Group Training

    • Customized training aligned to organizational goals

    • Flexible delivery: onsite, virtual, hybrid, or blended

    • Scheduling tailored to business availability

    • Role-based examples and industry-relevant discussions

    • Progress tracking and learner assessments where applicable

    • Dedicated coordination and administrative support

    • Consistent learning experiences across teams

    • Scalable delivery for local, regional, or global workforces

    Designed for organizations that want to build capabilities at scale, standardize knowledge, and support workforce development through customized Quality Function Deployment training for companies.

    Best For: Organizations looking to upskill employees, address capability gaps, and deliver consistent training across teams.

    Quality Function Deployment Focused 1-to-1 Training

    • One-to-one instructor attention

    • Customized learning plans and objectives

    • Flexible scheduling based on availability

    • Personalized feedback and coaching

    • Additional focus on challenging topics

    • Targeted practice and revision support

    • Faster clarification of questions and concepts

    • Learning pace is adapted to individual needs

    Receive personalized instruction tailored to your goals, pace, and learning requirements through dedicated sessions delivered by thr trusted Quality Function Deployment training company.

    Best For: Professionals seeking personalized guidance, accelerated learning, or focused support to achieve specific outcomes.

    Quality Function Deployment Live Virtual Training

    Quality Function Deployment Live Virtual Training

    Live online instructor-led sessions

    Interactive discussions and virtual activities

    Expert guidance from experienced trainers

    Practice assessments and revision support

    Dedicated Q&A sessions for concept clarification

    Fixed schedules for accountability and momentum

    Small batch sizes for personalized attention

    Access from any location with internet connectivity

    Starts from

    NZD 740

    Please Note: Attend fully interactive online sessions from anywhere while benefiting from real-time instructor guidance and collaborative learning experiences delivered through weekday Quality Function Deployment training.

    Best For: Professionals seeking the flexibility of online learning without compromising on live instructor interaction.

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    Why Choose Invensis Learning for QFD Training in New ZealandExpert-Led and Flexible

    Invensis Learning delivers practical Quality Function Deployment training for professionals and teams across New Zealand who want to design quality into their products and services. Our programmes combine experienced, industry-practitioner trainers, hands-on House of Quality exercises, and flexible delivery that fits working schedules. Whether you enrol as an individual or arrange training for a cross-functional team, you get an ISO-certified Quality Function Deployment training company in New Zealand focused on real-world application, not just theory.

    • Experienced trainers with real product development and quality expertise
    • Hands-on House of Quality construction throughout the session
    • Flexible formats: live online, classroom and onsite corporate training
    • ISO 9001:2015 certified training provider
    • Practical, tool-focused learning you can apply the next day
    • Course completion certificate from Invensis Learning
    • Dedicated learner support before, during and after training
    • Delivered for teams across New Zealand and worldwide

    1-to-1

    Doubt-Clearing Sessions

    60+

    Global Course Portfolio

    100+

    Countries Served

    ISO 9001

    Quality Management

    ISO 9001:2015 Certified

    ISO 9001:2015 Certified

    ISO 27001:2022 Certified

    ISO 27001:2022 Certified

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    Leaders in Training industry for 12+ years

    Leaders in Training industry for 12+ years

    Over 5000 five star reviews

    Over 5000 five star reviews

    Level AA conformance, W3C WCAG 2.2

    Level AA conformance, W3C WCAG 2.2

    Quality Function Deployment Training Locations in New ZealandAll our classroom training is now available online at your convenience

    Quality Function Deployment in New Zealand

    Blanket Bay, 4191 Glenorchy-Queenstown Road, Glenorchy 9372, New Zealand

    Quality Function Deployment in New Zealand

    Rosewood Matakauri, 569 Glenorchy-Queenstown Road, Closeburn 9371, New Zealand

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    Corporate QFD Training for Your TeamDesign Quality in, Together

    • Tailored QFD training for product, engineering and quality teams
    • Delivered onsite, live online or in a blended format
    • Build a House of Quality for one of your own real products
    • Schedules aligned to your team's availability
    • Industry-relevant examples for manufacturing and services
    • Dedicated coordination and learner support
    • Scalable delivery for teams across New Zealand

    Trusted by Teams Across New Zealand

    FonterraFisher & Paykel HealthcareSilver Fern FarmsZespriGallagher GroupScott Technology

    What Our Learners Say

    QFD Made Sense at Last

    "The House of Quality exercises finally made QFD click for me. I ran my first Voice of the Customer workshop the week after and mapped our product requirements straight into engineering targets."

    Emma Whitfield

    Product Design Engineer

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    Immediately Useful on the Job

    "Practical and hands-on from start to finish. I now use the correlation roof to catch design conflicts before we prototype, which has already saved us rework on a live project."

    Liam Ngata

    Quality Engineer

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    Changed How We Prioritise

    "A clear, well-paced day. The Kano model and affinity diagram sections changed how our team prioritises customer needs and how we frame requirements."

    Sophie Anderson

    Continuous Improvement Specialist

    0/0

    Real Value from Day One

    "We booked the onsite session for our new product development team. Building a House of Quality for one of our own products delivered value on the same day."

    James Thornton

    Head of Product Development, Medical Devices

    0/0

    A Shared Design Language

    "The training gave our engineering and quality teams a shared language for translating customer needs into design targets. Our design reviews are far more focused now."

    Aroha Williams

    Operations Manager, Food Manufacturing

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    Frequently Asked QuestionsHere's everything you may ask...

    Quality Function Deployment is a structured, customer-driven method for translating the Voice of the Customer into specific technical and engineering characteristics across product and service development. Its main tool is the House of Quality matrix. QFD was developed in Japan by Yoji Akao and Shigeru Mizuno and first applied at Mitsubishi's Kobe Shipyard in 1972.

    General

    What is Quality Function Deployment (QFD)?

    Quality Function Deployment is a structured, customer-driven method for translating the Voice of the Customer into specific technical and engineering characteristics across product and service development. Its main tool is the House of Quality matrix. QFD was developed in Japan by Yoji Akao and Shigeru Mizuno and first applied at Mitsubishi's Kobe Shipyard in 1972.

    Is QFD training worth it for professionals in New Zealand?

    Yes. QFD skills are valued across New Zealand's manufacturing, medical technology, food processing and product design sectors, where employers want people who can design quality in from the start. You gain a practical, immediately usable method for connecting customer needs to design decisions.

    Who should attend this QFD course?

    The training suits product designers and design engineers, quality engineers, product managers, marketing and R&D professionals, and Six Sigma Green and Black Belt practitioners. Anyone who translates customer requirements into product or service specifications will benefit.

    Do I need prior experience to take QFD training?

    No. There are no formal prerequisites. The course introduces QFD and the House of Quality from first principles. Familiarity with product development or quality management is helpful but not required.

    What is the House of Quality?

    The House of Quality is the central QFD planning matrix, named for its house-like shape. It links customer requirements to engineering characteristics, rates the strength of each relationship, benchmarks against competitors, maps trade-offs in the correlation roof, and sets measurable engineering targets.

    Pricing

    How much does QFD training cost in New Zealand?

    Pricing varies by delivery mode (live online, classroom or corporate onsite), group size and schedule, so the fee is available on request. Request a quote from a learning advisor to get current New Zealand pricing for your preferred format.

    What is included in the course fee?

    The fee typically includes expert-led instruction across all six QFD modules, hands-on House of Quality exercises, course materials and templates, and a course completion certificate from Invensis Learning. Ask about the exact inclusions for your chosen format.

    Do you offer group or corporate pricing?

    Yes. Corporate group training is available with schedules and content tailored to your team, and volume-based pricing for organisations. Contact us for a tailored group quote.

    Are there savings for booking a full team?

    Group and corporate bookings are quoted on team size and delivery format. Booking a cross-functional team together is often the most cost-effective option and is ideal for QFD, since the House of Quality is built as a team. Ask about group rates.

    How do I pay and are instalments available?

    We accept major cards and bank transfers, and instalment options are available on selected plans. Speak with a learning advisor to choose the payment option that suits you.

    Assessment

    Is there an exam for QFD training?

    No. Quality Function Deployment training is a non-certification course with no examination. Learning is reinforced through hands-on House of Quality construction exercises, case studies and team discussion during the programme.

    Do I receive a certificate after the course?

    Yes. Participants receive a course completion record from Invensis Learning after completing the one-day programme. The training builds practical QFD skills that are immediately applicable, with no external credential or renewal to maintain.

    How is learning assessed on the course?

    There is no formal assessment. Instead, you apply what you learn through practical activities, building and interpreting a House of Quality from a realistic product or service scenario, so you can use the method at work straight away.

    Will I be able to build a House of Quality after training?

    Yes. By the end of the course you can capture the Voice of the Customer, construct a full House of Quality, calculate column importance, resolve design conflicts, and cascade QFD through parts, process and production planning.

    Does QFD training support Six Sigma work?

    Yes. QFD is a core tool in Design for Six Sigma (the DMADV Measure phase) and in DMAIC (the Define phase) for translating the Voice of the Customer into CTQs. The course shows how to apply QFD within both.

    Course Content

    What topics does the QFD course cover?

    The one-day programme covers QFD principles and origins, Voice of the Customer capture (interviews, affinity diagram, Kano model), full House of Quality construction, interpreting the matrix, the four-phase QFD cascade, and QFD in DFSS, DMAIC and service design.

    How long is the QFD training?

    The course is delivered in one day (8 hours), or as two extended half-days totalling 8 hours. It covers all six QFD modules with concept explanations, real-world examples and hands-on House of Quality exercises throughout.

    What is the Voice of the Customer in QFD?

    The Voice of the Customer is the full set of customer needs, wants and expectations a product or service must satisfy. In QFD it forms the WHATs on the left of the House of Quality. The course teaches how to capture, structure and prioritise it using affinity diagrams and the Kano model.

    Does the course cover service and software design?

    Yes. While QFD began in manufacturing, the course covers applying it to services such as healthcare and financial services, and to software, alongside product development. The House of Quality works wherever customer requirements must become design specifications.

    What are the four phases of QFD?

    The four-phase QFD system cascades customer requirements through Product Planning (the House of Quality), Parts Deployment, Process Planning, and Production Planning, creating traceability from every customer need to the controls that deliver it in production.

    Enrollment

    How do I enrol in QFD training?

    You can enrol through the Invensis Learning website. Choose your preferred format, complete your booking, and you receive access to schedules, course materials and learning resources. Talk to a learning advisor if you need help choosing.

    What delivery formats are available?

    The course is available as live online (virtual instructor-led) training, in-person classroom training, and corporate onsite delivery. Choose the format that best fits your schedule and team. See upcoming schedules to get started.

    Can the course be delivered onsite for my organisation?

    Yes. Corporate onsite delivery lets a cross-functional team train together and build a House of Quality for one of your own products or services, creating immediate value. Contact us to arrange an onsite session in New Zealand.

    When are the next QFD sessions in New Zealand?

    New sessions run regularly across live online and classroom formats. For current New Zealand dates and to reserve a place, view upcoming schedules or speak with a learning advisor.

    Can I reschedule my booking?

    Yes. Flexible options let you reschedule to another session where available. Contact our support team to arrange a change to your booking.